How it works
From question to answer.
Most studies return findings within a few days of fieldwork starting.
Ask
You describe the question and the decision it informs. Roove proposes the method, the questions, the audience and the sample size, with the cost, before anything is spent.
Field
The study goes to verified respondents on their own phones, by USSD or WhatsApp, or to field researchers in the shops you target.
Verify
Each answer is checked for completion speed, duplicates, consistency and location. Answers that fail are excluded and never billed.
Decide
Findings arrive with the number of answers behind them and their margin of error. Export a brief, or repeat the study next month to track the change.
Built for trust.
Respondents are registered and scored on the quality of past answers. A difference between two areas is only reported as real when a statistical test supports it. Our research standards