Solutions
Each is answered by the same verified network of consumers and field researchers.
Did the market notice it, understand it and act on it?
Measure awareness, brand recall and purchase before, during and after a campaign, broken down by district.
What do people prefer, think and intend to buy?
Short surveys on usage, preference, perception and purchase intent, asked in Kiswahili on any phone.
Is it on the shelf, and at what price?
Field researchers visit shops to confirm availability, record the real selling price and photograph the shelf.
Where are rivals winning?
Competitor presence and pricing from shop audits, and consumer preference from surveys, side by side with yours.
A study built around your own question, audience and regions.
Repeat any study monthly and see how the market moves, wave on wave.